What is most important about a Real Estate Logo? Simplicity.
It’s actually very simple. Your logo should be imprinted in your client’s memory. Remember, your client’s are bombarded with thousands of images daily! A well-crafted simple logo can penetrate through the clutter and make it memorable to the masses.
Other aspects to look for:
“Recent research finds that effective corporate logos can have a significant positive effect on customer commitment to a brand — and even on company performance.”
- Logos express brand’s values and principles.
- Visual logos tend to be more effective than text logos.
- Logos offer opportunity to communicate brand essence to consumers.